REDcycle’s soft plastic collection suspension – and why it might be a good thing

It’s National Recycling Week and everyone is talking about the big news announced yesterday – the news that REDcycle suspended soft plastic collection from Coles/Woolworths stores across Australia. Because of this, soft plastic will no longer be recycled, and instead will be heading to landfill for the foreseeable future.

What is REDcycle?

REDcycle is the main post-consumer soft plastic collection program in Australia – the only one that collects on such a large scale. It was developed and implemented by RED Group, a Melbourne-based consulting and recycling company.

They have more than 2,000 drop-off points at Coles and Woolworths supermarkets around the country. According to the FAQ on their website, they’ve collected over 900 million pieces of soft plastic.

They estimate they collect up to 5 million items PER DAY, equaling 7000 tonnes per year.

Which is a huge amount when we remember that soft plastic really doesn’t weigh very much at all.

Why have REDcycle stopped soft plastic collections?

Demand for soft plastics recycling using REDcycle services has increased 350% since 2019.

But for all this collected plastic, there needs to be buyers: companies who can use this plastic material to make products that they have a market for.

According to media reports, the first issue that REDcycle faced was a fire on the production line at the Close the Loop production line in Melbourne in June 2022. The fire destroyed the production line, and it won’t be replaced and re-operational until 2023.

Close the Loop had apparently been transforming hundreds of tonnes of this soft plastic into an additive and binding agent for asphalt.

The only mass-use end product that REDcycle could find for their recycled soft plastic anywhere in the country was for roads.

Prior to the fire in June, REDcycle had faced an issue with one of their buyers, Plastic Forests, having a change in circumstance and stopping taking plastic from REDcycle in February 2021.

A week before the collection suspension in November 2022, their remaining buyer, Replas (who make garden benches, traffic bollards and play equipment with the plastic) stopped accepting the material, saying they had an oversupply and also that they are planning to phase out the material.

After the June fire, REDcycle had apparently been quietly stockpiling this plastic as they looked for other options. The announcement from Replas seems to have been the final straw, and soft plastic collections have been suspended nationwide.

Why the suspension of REDcycle’s soft plastic collection is not REDcycle’s fault.

It’s frustrating. It’s upsetting. It’s annoying.

We all want to recycle.

We all want to believe that recycling is a magical solution to the problem of waste.

And news like this reminds us that recycling is not magical. It’s imperfect, and reliant on so many external factors. From collection, transporting, sorting, processing, selling, re-manufacturing, there are so many steps and so many stakeholders.

But the suspension of the scheme is not REDcycle’s fault.

This program is run by one company, trying to provide a workable recycling solution for an entire nation’s single-use soft plastic waste.

Single-use soft plastic in volumes that have grown over 350% in three years.

Single-use soft plastic that in numbers was equating to 5 million items every single day.

And it’s estimated by Australia’s Department of Agriculture, Water and the Environment that only 13% of soft plastic is currently recycled.

It’s estimated only 22% of people even knew that they could recycle their soft plastics.

If everyone knew about REDcycle and did recycle their soft plastic, that would equal 38 million soft plastic items per day.

And just this one program, REDcycle, was trying almost single-handedly to reduce this single-use soft plastic problem.

There is no way we can lay the blame on them.

They saw the problem, and tried to do something about it.

But they didn’t create the problem.

The blame squarely lies in the system.

Ultimately the system needs changing.

First of all, whilst the REDcycle program makes our plastic “go away” and makes us feel good that we are recycling, the fact is, it’s being make into asphalt and garden benches and traffic bollards.

It’s not being made back into plastic packaging. It’s going through a single cycle before becoming something that’s no longer recyclable. And these products are not something many of us want to buy.

Most of us take soft plastic to REDcycle at some stage. But how many of us are buying a traffic bollard or a garden bench? 

We want to eat bread and crackers and biscuits, and we want to be able to recycle our packaging, but we don’t want to buy the products these items are made into.

That’s a linear model.

It’s not true recycling if we’re not re-cycling the material into the same type of product. It’s downcycling.

However, the producers of plastic packaging love the REDcycle scheme because it puts the emphasis back to us – the shoppers – to do something about the packaging and recycle it.

The sellers of products in single-use plastic packaging love the REDcycle scheme because it looks like they are committed to sustainability via their support for recycling. Actually it’s us doing the work sorting and dropping off the recyclables, and REDcycle collecting and processing the material and trying to find markets.

Rather than look at their packaging, and their systems, and try to reduce their plastic use or change the way they do things, they shift the burden to us and make it our problem to deal with.

When a system like REDcycle fails we feel frustrated and angry and upset because we’re trying to do the right thing.

The REDcycle suspension is a wake-up call that we need system change.

And by “we” I mean society – governments, businesses, organizations and individuals.

We need reuse/return systems, container deposits, buying from bulk and options that don’t create the waste. We need products with less wasteful packaging. We need more affordable and accessible options. We need better infrastructure.⠀

As a society, we’re not buying single-use plastic because we love it. We’re buying it because everything comes smothered in it. We’re buying it because that’s overwhelmingly the option available to us.

Not everyone has access to bulk stores and re-use systems and options when it comes to avoiding plastic. That needs to change.

Whilst schemes like REDcycle are running, the plastic producers can continue with the status quo and tell us it’ll be okay as long as we recycle it.

It’s not okay for businesses to smother products in plastic and then expect shoppers and a handful of companies to bear the costs and effort associated with trying to deal with it.

Despite my disappointment in the suspension of the REDcycle scheme, I feel confident that this shake-up will be a good thing. It’s a wake-up call for companies to re-examine how they package their products, for stores to rethink how they sell their products (and whether they even sell the most over-packaged products at all), for governments to improve infrastructure and increase legislation, and for those of us with accessible low waste options who let some of our good habits slips in the last couple of years, to pick up where we left off.

5 million soft plastic items a day isn’t a recycling problem. It’s an over-consumption problem. It’s an over-consumption problem caused by overproduction and a lack of accessible, affordable alternatives.

We were never going to recycle our way out of this one. And this National Recycling Week, now that recycling is in the news for all the wrong reasons, we have an opportunity as a country to discuss the real solutions for reducing waste and transitioning to a truly circular economy.

Now we’d love to hear from you! How do you feel about the REDcycle collection suspension? Do you use REDcycle regularly, occasionally or do you somehow manage to avoid it altogether? Was it never even an option where you live? Are you someone who let some good plastic-free habits slip away over the past couple of years, or are you someone who simply never had plastic free options in the first place? Do you feel defeated by the announcement? Do you feel confident that this will force a change in a more circular direction? Do you think something else entirely? Please share your thoughts in the comments below!

Picking olives for oil – how to produce enough oil for a year when you don’t own any olive trees

Ah, the annual olive oil harvest. For the last several years, I’ve dedicated a weekend to picking olives and sending them to an olive press to extract the oil. This gives me enough olive oil to last me for a year.

And I don’t own any olive tress.

Every year I’ll post about it on social media, and there are always lots of questions. Questions like:

Where do I find all the olives?

Are there particular types?

How much oil do you get from a kilo of olives?

Where is there an olive press?

And how do I join in?!

After all, there are abundant olive tress in the area where I live, most people use olive oil to some extent in cooking, and everybody likes the idea of getting fresh, local food for free.

(Except it’s not quite free, and I’ll come to that later.)

I just love the olive oil harvest – it ticks all my boxes. Reducing food waste and making use of a “waste” product, local produce with almost no food miles, community (I’ll come to that later too), and the fun and resourcefulness that comes from tracking down all the olives.

Here’s how I go about it.

Step 1: Find your people

Olive harvesting (for oil) is something that’s much better to do as a group or community activity than as an individual activity. There are many reasons (including, because doing things as a community is fun!) but the most expensive part is the pressing, and combining olives makes for cheaper olive oil.

The more olives you have, the cheaper it is to press them per kilo.

There might not be a minimum quantity to press your olives, but there will probably be a minimum charge.

At the Jumanga olive press (one of the local Perth presses I’ve used), the processing costs are $26 plus 0.58/kg for quantities up to 55kg and a fixed rate of $58 for 55kg – 100kg. There is a per kilo price above 100kg, their rate drops above 200kg, and drops again above 400kg.

At the York olive oil press (another press local to Perth that the community garden use) there is no minimum quantity of olives, but there is a minimum charge of $190. The York press is better for medium to large batches (their rates drop after 1 tonne, after 2 tonnes, and after 4 tonnes).

Bring anything under 350kg, and you’ll pay $190 (even if you just have 35kg).

And if you need to find 350kg or more of olives, you’ll probably need to find some friends.

Finding friends: there are two options here, either get together with some friends and do it yourself, or find an existing group to join.

I’ve done both, and there are pros and cons to each.

Doing it yourself with a group of friends is the cheapest option, and if you all go picking together can be super fun. But there will be a few logistics you’ll have to sort out.

You’ll need suitable containers to transport the olives, as well as actual transport (and 350kg isn’t light or a car boot job). Is there someone who can deliver the oil to the press on a weekday, and then drive back on another day to collect it? You’ll need a vessel for the pressed oil, and a way to share it with everyone.

Joining an existing group is the easier, but more expensive option. Often participation is limited to members, and so you’ll probably need to pay a membership fee to join. Some community groups will also take a portion of your oil to use for fundraising or other purposes.

So you’ll pay more and get less oil, although you’ll probably benefit from a lower press rate, and someone else will sort all the logistics and transport out for you.

Olive oil harvest 2022 at Hilton Harvest Community Garden

Step 2: figure out how many olives you need

You need a lot of olives to make oil. Typically the yield of oil from olives is 9 – 15%. That means 10kg olives might give you one litre of oil.

There are lots of factors that determine yield. These include:

  • variety – there are 50 -100 types of olives in Australia alone (and several thousand worldwide), with some being better for oil and some being better for eating (these are called table olives);
  • Rainfall/water – large ‘swollen’ olives saturated with water don’t have more oil than small ones, and shrivelled olives might be better for oil;
  • Time of year, or how far into the season it is, which varies according to the weather each year (a late spring means a later harvest);
  • The press used – a commercial press will do a better job than trying to make olive oil at home with a blender.

So when you’re thinking about picking olives, ask yourself how much oil you’d like, and work backwards. 2 litres of oil is 20kg olives (roughly). If you want one litre a month for the year, that’s 12 litres, or 120kg of olives.

Step 3: Book the press

The thing you need last is the thing you need to do first. You can’t just rock up to an olive press with 350kg olives and hope they’ve got space for you! Picked raw olives don’t store for long. You need to know before you head to the press that your spot is booked.

And in olive season, everyone wants their olives pressed at the same time, so it’s busy. (In Perth that’s mid-March to early June.)

We’ve even booked a press a year in advance to guarantee a spot. I’d recommend booking as early as you can.

When you book, you’ll also have to commit to the amount. Whilst there’s a bit of flexibility there, it’s unhelpful for the press operators when people commit to 2 tonnes and then deliver 300kg. Some presses will charge you if you bring more than you pledge.

Once you know the date, you can start planning the harvest. In all the years I’ve been doing it, we’ve always booked the press on a Monday so that all the picking can happen at the weekend.

Step 4: find olives!

Prior to the picking weekend, it’s a good idea to suss out the options. This means finding olive trees on public land, or finding olive trees in people’s yards.

(I count verge trees as people’s yards, even though they are technically public land, as often the residents look after the trees with the intention of picking the olives. Always ask the resident before picking olives from the verge.)

Because olives are a lot of work to process, many people don’t have time to use them. Lots of people hate the mess and staining that black olives make, and you taking them away is also doing them a favour.

Finding olives could mean cycling or driving around the neighbourhood looking for laden olive trees, and then knocking on the door or posting a note in the letterbox.

Or it could mean asking on social media – on community pages, for example – whether anyone has an olives they won’t be using.

(This is what I do, although there’s a bit more risk here as one person’s “heaps” might only be a yoghurt tub full. Or there might be heaps… five metres up from the ground.)

Then again, you might get lucky and they’ll prune the tree for you!

Try to avoid trees on busy roads as they will have bonus exhaust fumes included.

Olive trees tend to fruit well every two years, so one year’s bumper tree might be slim pickings the following year. Meaning, you can’t rely on last year’s winners.

Step 5: picking olives

Once picked, olives have a short shelf life (no more than three days). So the couple of days before the press is when ALL the picking needs to happen.

If you’ve committed to a reasonable amount of olives, it’s best to clear your calendar.

I usually commit to 84 – 96kg. The buckets I use hold roughly 12kg each, so I always commit to a multiple of 12 so I can think of it in buckets. 96kg, which is what I committed to this year = 8 buckets. Although the weight will vary slightly.

This year I’m picking with a community garden, and I need to give 15% of my olives to them as part of the agreement.

I ended up picking 107kg of olives, so 91kg will be pressed into olive oil for me. I should get 9 litres of oil to last for the year. From all of these olives:

Olive oil harvest 2022

Which olives to pick:

Olives change from green to black as they ripen.

Ideally, you’d pick olives that are green and purple (either 50/50 or 33/66) as they taste best and have a better yield.

Fully green olives can still be picked. They are stronger flavoured and peppery, and have a lower yield. They are also the hardest to pick (they won’t dislodge by shaking the tree)/

Fully purple/black olives are very mild, but often lower in oil than the mixed colour olives. They are very easy to pick, and fine when mixed with green olives.

Wrinkly olives are also fine if the wrinkles are from lack of water and not from being overripe, and aren’t completely shrivelled.

When it comes to picking olives, especially in a community setting, quantity is EVERYTHING. Everyone picks everything they can get their hands on. Except bad, mushy, mouldy olives, of course.

(Commercial olive oil producers would be a lot more discerning.)

Picking everything results for a lower yield than if only oil olives were picked at the perfect time, but the oil tends to have a good flavour as the green, black and mixed colour olives, and all the different varieties, blend together to even one another out.

How to pick:

I’m not going to tell you how to pick as everybody has their system. My friend uses rakes and thinks it”s the only option, and wouldn’t do it any other way. (She picked 180kg this last harvest, so it’s clearly working for her.) You rake the oolives literally and they fall onto a tarp, and you gather them up.

I don’t like the rake option, and I’ve tried it more than once.

I attach a large yoghurt tub with a handle over my wrist, and strip the branches of olives with one hand so they fall into the tub on the other, then decant them into the big bucket. It works for me, and it’s faster than anything else I’ve tried.

Olive oil harvest 2022

A tarp is useful to collect fallen olives.

A ladder tends to be helpful.

Step 6: take to press

I have to confess, in the 7+ years of doing this I’ve never actually been to the press myself. I do know that in some years the driver has been able to wait and then bring back the oil the same day, and in other years they’d have to return later in the week to collect. I think it just depends how busy they are.

You do need to provide large containers for the press to put the olive oil into.

Step 7: bottling

The oil from the press is unfiltered, which means it contains sediment – just natural fruit waxes and nothing unsafe. Ideally, let the oil sit for 4 – 6 weeks in a cool, dark place to settle before decanting.

Most people use wine bottles to store the olive oil. They are a good size, easy to come by and to clean, and a useful size to use in the kitchen. Dark glass is preferable to clear glass.

Other common questions

I’ve tried to answer some of the other questions I’m asked about olive picking and oil pressing below.

How much does it cost per litre?

The cost of the press is the biggest cost, but isn’t the only cost. There many be vehicle hire and fuel costs (both the presses I mentioned are quite far from the centre of Perth), and the cost of bottles or containers required by the press.

If you need to pay a membership fee to be able to participate, that’s a cost to factor.

The yield obviously makes a difference too – am 18% yield will mean more oil and a lower per litre cost than a 9% yield.

When I used to pick with friends, I’d pay $3.50 – $4 per litre.

Now I pick with a community garden I need to pay membership for, my costs are higher. Last year the cost of oil was $4.92 per litre, but combined with the membership fee worked out more like $7.26 per litre.

Do I give any oil to the people who gave their olives?

Generally, no, although if someone has a particularly fruitful tree, and helps me pick the olives, then I try to drop a small bottle of olive oil round to say thank you. But the whole process is a lot of work (and time), and then there’s a cost, and if I pick a bucket from a tree that only equals 500ml of oil, so there’s not really an excess.

I guess in that way olive oil is quite different to picking other fruits, where your yield is literally what you pick (minus some peels or core, perhaps).

How do I join in?

There are a few community groups in Perth that I know of that do an olive pick/press and are open to new members (if you know any others, please let me know and I’ll add them to the list).

Hilton Harvest Community Garden

North Fremantle Social Farm

Is it worth the effort?

It can be a little stressful when it gets to the weekend of picking and you realise you’re going to be way under your quota if you don’t find more trees, fast. Sometimes the weather can suck, but it’s not possible to postpone. By the end of the day, your whole body aches.

Olive oil harvest 2022

But the satisfaction, to me, of seeing all those buckets of olives that would probably have been wasted – it’s priceless. Most definitely worth it.

Maybe you’ll give it a go yourself next year?!

Now I’d love to hear from you! Any other questions I didn’t answer? Any tips for good public olive trees, or community picking groups to join? Any other presses you recommend (or not)? Anything else to add? Please leave your thoughts in the comments below!

7 common recycling mistakes that people make (+ what to do instead)

Talking enthusiastically about recycling might feel like stepping back into the nineties, when most of us thought (didn’t we?) that recycling was an effective way to combat climate change. (Or was that just me…?)

A few decades on and the pressing issues of the day have most definitely scaled up.

But recycling hasn’t gone away… and it hasn’t stopped being necessary, either.

It’s just been displaced from the top of the podium, where it never really deserved to be. It’s less of an “eco action that make us a champion”, and more just a regular habit that most of us embrace willingly because we know it’s the right thing to do.

If we live in a place with effective recycling infrastructure in place, recycling is the least we can do.

Recycling might be the eco-lite version of living sustainably, but until we move to a world where reusables prevail and single-use packaging isn’t a thing (and I can’t see this happening any time soon…) it’s one of the simplest ways for us to conserve resources.

The trouble is, we all want everything to be recycled, which means we can end up putting non-recycables in the recycling bin. Which of course ends up contaminating that waste stream.

There are a few simple mistakes that happen time and time again.

I’m currently working on a bin tagging waste education project with the local government in my area. I literally walk around the suburbs in the early hours looking in people’s bins, and then leaving them a tag on their bin telling them if they are doing it right, or if there are any small things they need to change.

Having looked in over 2000 bins in the past few weeks, I can tell you the most common mistakes I’ve seen, and how to fix them.

7 common recycling mistakes that people make (+ what to do instead)

Recycling is not the same everywhere in the world. Different countries and even cities have different infrastructure and facilities to sort materials, different collection systems and different markets for materials. It’s always best to check with your local council to find out exactly what can be recycled where you live.

That said, there are some pretty common and universal mistakes that can be avoided.

1. Greasy cardboard and other packaging is not recyclable.

Dirty pizza boxes, burger boxes and chips boxes with grease stains cannot go in the recycling bin. Only cardboard that is clean can be recycled into new cardboard. With greasy cardboard, you can cut any cleans part off (often the lid is clean) and recycle that, but the greasy part needs to go in a compost bin, food waste collection service that accepts cardboard, or the general waste bin.

2. Tissues and paper towels are not recyclable.

Whilst technically paper, tissues and paper towels are already a low grade of paper with short fibres, which makes them unsuitable for recycling.

Paper, unlike metal or glass, isn’t infinitely recyclable. Every cycle shortens the fibres and makes the paper a lower grade, until they become so short that they eventually become unrecyclable.

Instead, tissues, toilet paper and kitchen towel can be composted, or placed in a food waste collection service. Otherwise, they need to go in the general waste bin.

And you might think it goes without saying that used tissues and kitchen towel with food scraps are also not recyclable, but I’ve seen it often enough these past four weeks to know that there are a few that haven’t got the message.

And so the same applies. No, not recyclable. Yes, it’s fine to compost used tissues. The processing and temperatures will kill any germs.

3. Cleaning ‘chux’ cloths and wetwipes are not recyclable.

Those blue-and-white (or sometimes green- or red-and-white) cleaning cloths are made of plastic, not paper, and so are wet wipes, and they cannot go in the recycling bin. Sometimes the material can feel like paper, but a good way to check if something is actually plastic is to try and tear it. Woven plastic like this won’t tear like paper.

The same applies to disposable masks: plastic and not recyclable!

These cleaning cloths are destined for the general waste bin. The best option is to try and find a truly compostable reusable alternative (those Swedish dish cloths are great), or even kitchen towel which is plastic-free.

4. Unrinsed containers can contaminate recycling.

This one is more of a grey area, as it depends what material the container is, what residue is left and how much of it there is. I’ve even seen some councils (not in Perth) say no need to rinse containers.

There a few reasons councils might say that you don’t need to clean containers. It might be because cleaning might be a barrier that stops people recycling. Or it might be that they don’t have to be stored in a facility on 40oC days where leftover milk and cat food is really going to go putrid, fast.

But the truth is, clean recyclables always have more value than dirty ones.

Where you can, give them a quick rinse. You can use the end of the dishwater after doing the dishes so you’re not wasting water. They don’t need to be perfect.

Plastic in particular is one to try and clean as plastic is shredded for recycling, whereas metals and glass are melted to very high temperatures that can burn off some of the contamination.

5. Bioplastic containers are not recyclable.

These are the containers that look like plastic but say they are made from plants. Often the marketing material will say they are compostable AND recyclable. Seeing these two claims together for a synthetic product always raises alarm bells for me.

Whilst the material might be theoretically recyclable, when mixed with regular plastic it is too tricky to tell them apart -most waste sorting facilities do not have the technology to do so. Which means the bioplastic is mixed with regular plastic, but it starts to degrade and undermines the integrity of the recycled product.

This type of plastic is also a problem for commercial composters for the same reason – the technology they use to pull regular plastic contamination out can’t spot the difference. Perth has commercial composting facilities, but still can’t take bioplastic containers that look like plastic. They need to go in the general waste bin.

6. Takeaway coffee cups are not recyclable.

Plenty of people still think coffee cups are made of paper and are therefore recycable. But they are plastic-lined, have a lid made of a different material (usually non-expanded polystyrene which is not itself recyclable) which is usually not separated, and tend to be unrinsed (and often half full of coffee).

Coffee cups need to go in the general waste bin.

(There is a scheme in Perth where you return used coffee cups to a store and they are “recycled”. They are actually mixed with plastic agricultural waste – 10% cups to 90% plastic waste – to make low grade plastic bollards etc. In my book, that’s not really recycling. That’s burying it under the plastic I mean carpet I mean plastic.)

7. ‘Recyclable’ is not the same as ‘actually able to be recycled’.

Lots of things are theoretically recyclable, and might be recycled in other places, but that doesn’t mean they are recyclable where we live. Or they might be recyclable, but not through kerbside recycling.

The specifics of this will vary where you live. The following items often contaminate Perth kerbside recycling bins so it might be worth checking out the rules for your location too:

  • eWaste (anything with a plug): these items can be recycled, but you can’t just pop a printer in your recycling bin if you live in Perth. These items need to be dropped off at a waste depot, or TV and computer items and accessories can also be taken to Officeworks for recycling free of charge.
  • Batteries: these are hazardous and can cause fires in trucks that compact waste. Button batteries are also a choking hazard and cause internal burns if they escape the bin and end up in the environment. They can be recycled, but need to be dropped off to a collection point. Often libraries, shopping centres and schools will collect them, as well as the local waste depot.
  • Long-life UHT cartons: the ones that are foil-lined and are typically for products stored in the pantry (long-life milk, juice, coconut water and stock) are not recyclable in Perth, or anywhere in Australia as there are no specialist facilities to process them. In other parts of the world, they have a better fate, but in Perth they end up in the general waste bin.
  • Textiles: another item that can be recycled, just not in the kerbside recycling bin here in Perth. Clothing can be taken to H&M stores for recycling, and some local councils have collection points, or Upparel will collect textiles from your home for recycling for a fee.

A final word on recycling. With the current extreme weather events happening worldwide, be it wild winds or savage fires or unprecedented flooding, it would be easy to think that recycling is not going to help.

And you’d be right – recycling isn’t going to fix climate catastrophes.

But it is helping to solve a different problem – the problem that society uses too many resources, and doesn’t re-use enough of those resources.

Plus, getting better at recycling is within the grasp of most of us. Once we know the recycling rules, it’s a pretty low-fuss habit to assimilate into our routine.

So recycling has its place, just as voting out climate-denying governments, and boycotting unethical companies, and protesting, and writing letters to politicians and business owners and public figures also have their place.

Getting our recycling right is an easy first step. But of course, it’s just the start…

Now I’d love to hear from you! Do you feel confident about recycling correctly? Any of these you didn’t know? Any interesting quirks to the recycling system where you live? Or are you still waiting for kerbside recycling to come to your area? Any other tips to add? Please share your thoughts in the comments below!

Low waste living: when to borrow and when to buy

As someone who tries to live a low waste, less stuff lifestyle, it won’t surprise you that I’m a cheerleader for borrowing. (I’m not sure that there’s a single mantra for low waste living, but if there was, ‘use what you have’, ‘make do’ and ‘borrow don’t buy’ would probably be hot contenders.)

It’s no secret that I’m a fan of not buying stuff. And when I do need to buy stuff, I almost always look for second-hand first. (Depending what it is. I’m a fan of brand new underwear, for example.)

But generally, before I even think about buying, I ask if I can borrow it instead.

Recently, I repainted my office. I managed to borrow paint trays, a brush and rollers from one neighbour, and a stepladder from another neighbour.

(I’d already borrowed some filler and sandpaper from my brother-in-law to patch up the existing holes prior to painting.)

I also enrolled in a sewing course (it’s only been on my to-do list for ten years) and discovered that if I want to sew, I need access to an iron. Not having an iron, I borrowed one from a third neighbour.

All this borrowing got me thinking.

Is it always appropriate to borrow things rather than buy them?

When (if ever) is it better to buy things?

Who is it best to borrow things from?

If we are borrowing things, what is good borrower etiquette?

As someone who’s reduced their ‘stuff’ (and therefore used less resources) from borrowing rather than buying, as well as not spending money on stuff I didn’t really need to own, and as someone who doesn’t always get it right (my neighbour had to text me to ask for her iron back, oops), I thought I’d share my thoughts on borrowing, how to do it better, and when to know that buying might be best.

A low waste guide to borrowing stuff: 7 tips for being a better borrower

1. There’s no need to feel guilty or embarrassed about asking to borrow something.

For some of us, borrowing stuff isn’t something we feel embarrassed or guilty about. As an inherently practical person, it just seems logical to me that if I need to use a thing, and you have that thing and aren’t using it, well why wouldn’t I ask to borrow it?

But for others, it might not be something that comes naturally to us. Maybe we were brought up to think that borrowing stuff is bad, or implies that we are poor, or is somehow imposing on others.

The only way we can change our thinking around this is to take a deep breath, and start asking to borrow stuff… and see what happens.

In my experience, most people own things that they don’t use all the time, and they are perfectly happy for these things that are just sitting there to be used by others (especially people they already know).

I know that if I am able to lend things I own to others, I feel good that the item it getting extra use rather than sitting idle. Most people I borrow things from seem to feel the same.

2. It never hurts to ask.

If someone really doesn’t want to lend you something, they can say no. If they say no, accept that as the answer, don’t push it, and see if you can borrow from somewhere else.

I don’t want to impose on anyone, or for anyone to lend me something when they really don’t want to, but I have to trust that as grown-ups, people are going to tell me ‘no’ if they don’t want me to borrow something, and therefore if they lend something to me they’re happy to do so.

It’s worth remembering that a ‘no’ one time doesn’t mean a ‘no’ always. People will always be less likely to lend you brand new stuff or stuff they need to use themselves, but stuff gets old and stuff that’s in constant use gets shelved.

It will also depend what it is and how long you need it for – you’ll be far more likely to be able to borrow an iron for a few hours than a car for a fortnight. But it never hurts to ask ;)

3. Good borrower etiquette.

If you borrow something from someone, here are a few simple guidelines to making it as painless as possible.

  • When I pick an item up, I ask when the owner would like it back. If they tell me a day/date they’d like it returned by, I stick to it. When I forget to do this, the owner has to chase me up (as happened with the iron) and they might be less keen to lend stuff in future.
  • When I’m told to ‘keep it as long as I like’, I try to check in now and then to let them know that a) I still have it and b) I haven’t forgotten that it’s theirs and do they need it back yet?
  • If you borrow something that can be used up, or part of it can be used up or worn out (for example, sandpaper with a sander, kitchen ingredients or cleaning products), find out if they would like a replacement (or some money to buy a replacement). Don’t just assume though, because if it’s something that’s been sitting in a cupboard unused, they might just be pleased that it’s not going to waste and rather not get a replacement.
  • If you borrow a car and use fuel, or borrow a tool and run down the batteries, I think it’s polite to replace these.
  • If you break something that you borrow, and you are able (and can afford) to get it fixed or serviced, its polite to do that too.
  • If you damage or break something you borrow, be honest about it when you return it.

This isn’t to say that we should only lend things to people who can afford to fix them if they break. We have to make our own judgments about what we lend, who we lend to and how we think they’ll treat our stuff. Most stuff doesn’t break, and most people treat stuff with respect.

I’d rather be out of pocket having to fix a couple of things I’d loaned out in my lifetime, than never lend stuff to people who need it because there’s a small risk I’ll lose a few dollars.

4. Situations when it’s better to borrow.

Everyone has different needs and circumstances, but for me, these are situations when I borrow rather than buy:

  • When I’d like try something out before actually buying it (I did this before buying a dehydrator, and a push mower);
  • When I need something for a one-time use (I’ve borrowed a spirit level, a mallet, a sink plunger, paint rollers);
  • When I have the need to use something occasionally, for example every few months (I’ve borrowed a parcel trolley for moving pots),
  • When every single person I know owns one already (borrowing a drill fits into this for me);
  • When I don’t have the space to store it if I owned it (I tend to borrow ladders – which I don’t need very often – for this reason);
  • When I can’t afford to buy the thing I want to use (does hiring a camper van count as this?!).

5. Situations when it’s better to buy.

For me, buying something rather than borrowing it is about much more than whether I can afford to buy the item. Most things I borrow tend to be low-cost, because it’s not just about the money.

In my mind it’s as much about not wasting resources (not buying something I’ll only use once that somebody else already owns), and practical considerations (I live in a city suburb where I have a good network of people to borrow from, plus on a particularly neighbourly street, in a country where a lot of people have too much stuff, and my home is relatively small) that influence my choice.

Here’s a list of when I prefer to buy:

  • When it’s something I’m going to use all the time;
  • When it’s something I need to use often enough that borrowing it will be a hassle;
  • When it’s something I need easy access to – when I need it I need it, and I don’t have time or it’s not convenient to faff about trying to borrow it;
  • When it’s something that I’ll need to use more than one time, and that is tricky to borrow or hard-to-find;
  • When it’s something that benefits from having one owner (say a tool with settings that need adjusting for each user, or something that doesn’t transport well).

6. Borrowing can take many forms.

We can borrow informally from family and friends, and we can borrow formally from libraries (including state-run libraries and community-run toy libraries or libraries of things).

We can even hire stuff – yes we have to pay, but it’s a fraction of what it might cost us to buy the item, and we don’t have to worry about where we will store it afterwards, or deal with ongoing cleaning and/or maintenance.

Being a part of the Buy Nothing project, where you join a single group in the neighbourhood where you live and can gift, receive, lend and/or borrow stuff, no strings attached, is a great way to meet others in your neighbourhood and build those networks.

I’ve borrowed and lent many things via our local group, as have many others.

Often they are not people I know (at least, not at first), but people I might have met in the past, and/or we might have mutual friends, so it’s not totally random.

7. Try to give as much as you receive.

The final thing I’d say about borrowing, is that it’s not about “getting the most amount of stuff for free”, and the more you can give back, the better the system works and the better you feel. That said, we all have points in our lives when we are more in need.

You might not be able to give anything back now, or directly to the people who’ve lent you things. But in the future you’ll probably have an opportunity to give something back to someone. When the time comes, try to be as generous as you are able to be.

Giving doesn’t always have to be “stuff”, either. It can be the gift of skills, or the gift of time. In our local Buy Nothing group we’ve had a member offer up doing odd jobs for people, another offering to do pick-ups of large items with his vehicle, and people volunteering for dog walking.

Sharing is a good thing. It reduces demand for new resources, connects us with our neighbours and friends and limits the clutter in our homes. And borrowing is a necessary part of sharing. Next time you need something, before you head to the store, ask yourself, is it possible to borrow it instead?

Now I’d love to hear from you! How do you feel about borrowing? Are you fearless in your requests, or do you feel uneasy about asking others to borrow stuff? Are there any amazing ‘Libraries of Things’ where you live? What’s the best or most random thing you’ve ever borrowed? Anything else to add? Please share your thoughts in the comments below!

From landfill to refill: cleaning products that clean the ocean

This post is a sponsored collaboration with Zero Co.

When I started my waste journey back in 2012, I primarily wanted to reduce my plastic. A few month in I realised that reducing waste isn’t just about the plastic, and so I worked on reducing all my single-use packaging – metals, paper, cardboard, steel and aluminium as well as plastic – and of course, reducing my food waste.

I even went as far as the ‘fitting a year’s waste in a jam jar’ challenge.

And what I realised from that challenge is this: whether or not I can fit my waste into a jam jar or not is not the point. (And frankly, who cares?) If a handful of people can fit their waste into a jam jar, it’s not really game-changing stuff.

It’s definitely not where I want to be focusing my attention.

I’m much more interested in how we can get everybody reducing their waste, whether it’s 90 per cent or 50 per cent or even 10 per cent.

Much better to have everybody doing something rather than a few people doing everything.

And for everybody to be doing something, we need options. There’s no one way to reduce waste. What works for some of us will never work for all of us. The more alternatives, the better.

Zero Co and their mission to untrash the planet

I’m going to confess, the first time I came across Zero Co, it was hard to see past the plastic. Even though my views have changed on plastic since my first plastic-free month challenge back in 2012, I’d still rather see as little plastic as possible.

Zero Co make (palm oil free, greywater safe, plant-based, vegan) cleaning and personal care products. And although it’s plastic, the the packaging that they use to distribute their products is not single-use – the containers are made out of recycled ocean plastic and the pouches are returnable and refillable, to be used and reused over and over.

When I heard about their model, I was intrigued.

As much as I dislike plastic, I dislike single-use even more. Anything that can be used again and again and again is a better use of resources than single-use. For me, it’s about the waste, and how we reduce it.

So yes, I was intrigued, but I had a lot of questions.

(Like, how much ocean plastic? From which ocean? Who collects it? How are the pouches refilled? How many times?)

And so I emailed them, and we had a great back and forth, and then I poured over their website and sent a bunch more questions.

And I’m happy to say that I learned a lot, and I changed my mind.

Zero Co offered to send me a box of their products to try so I could test their products, the packaging and the return system. (And we had an agreement that if I didn’t like the products, there was no expectation to share with you. And if I did share, that I’d be honest and tell it like it is.)

But I think their re-use model is interesting and their transparency is refreshing. That’s how they won me over. It’s one thing to pledge to do things, but quite another to showcase how.

How it works: the Zero Co circular economy (reuse) model

Zero Co have a mission to “untrash the planet” through stopping the production of new single-use plastic, and by cleaning up the plastic already in the oceans.

They do this by distributing cleaning products in reusable, refillable pouches. The dispensers (which you can choose to use with your refills) are made of ocean plastic.

You order the products you want (all packaged in the pouches) and if you need them, you also order the dispensers. They are shipped to your home with no additional plastic packaging.

The box contains a reply-paid (cardboard) envelope for the empty refill pouches. Once you have 15 empty pouches, you send it back for the pouches to be reused.

They describe the model as “like the milkman, reimagined.”

Sounds good so far, but I’m a details person. Luckily, they provided the details.

Ocean plastic

The ocean plastic used in the dispensers is collected from the waters outside Jakarta, Indonesia, via an initiative called Ocean Waste Plastics. Local fishermen collect the plastic, which they sell to Pack Tech, who reprocess the plastic into (amongst other things) the Zero Co dispensers.

These dispensers contain 70% recycled ocean plastic, and 30% non-ocean recycled plastic.

So far, Zero Co have pulled 6,000kg of plastic from the ocean to make their dispensers.

OCEANS 21

One of Zero Co’s newest initiatives is OCEANS21, which has the goal of collecting 21 tons of Australian ocean-bound plastic waste, to turn into Zero Co bottles.

From March until May 2021, Zero Co will invest $5 from every starter box sold to fund their ocean clean-up projects. Their launch event will be in Sydney where they will be making a record-breaking attempt to clean up Sydney Harbour.

From there they will head to Cape York – but they are also working on some more local and grassroots initiatives.

Refillable pouches

The refillable pouches are made of 40% recycled plastic, and are designed to be refilled 100 times. (Yes, it would be great to use 100% recycled plastic, but they found that this compromised how many times the pouches could be refilled – 40% seemed to be the sweet spot.)

Carbon emissions

There’s always going to be a higher footprint with delivery models versus getting refills at a bricks-and-mortar store. It’s worth remembering that not everyone has access to a bulk store that sells cleaning products. To combat this, Zero Co use couriers that carbon-offset their emissions, and ask that empty pouches are not returned until there are 15 of them, to reduce transport emissions and packaging.

They are also looking at how they might get their products into brick-and-mortar stores in the future, whilst maintaining the circular reuse model.

Zero Co Products – a review

The core range of Zero Co products includes air freshener, bathroom and shower cleaner, bodywash, dishwasher tablets, dishwashing liquid, handwash, laundry liquid, stain remover and toilet cleaner.

(They have just finished reformulating the multi-purpose cleaner, which is part of their core range but whose shipping was delayed.)

They also have plans to launch shampoo, conditioner, toothpaste and deodorant later in the year, but no firm dates on these yet.

I didn’t try the air freshener, as this is a product I’d never use, and I didn’t try the dishwasher tabs because I don’t have a dishwasher.

And yep, all the products I received worked as they are meant to do – they clean!

(To me, cleaning products are cleaning products are cleaning products – except when they don’t work at all. These worked just as well as any cleaning product I’ve ever bought at the bulk store. But don’t just take my word for it, because since when was cleaning one of my strengths? Zero Co went to the trouble of getting their products tested by an independent lab.)

The one notable feature of all these products is that they are very strongly fragranced. I tend to use unfragranced or lightly fragranced products, and this was quite a shock to my senses. Most of their fragrances are based on essential oils, so it’s not artificial fragrance, it’s just… strong.

(You can read their ingredient lists here.)

This is probably a polarising feature, so it’s worth pointing out.

Someone on my local zero waste Facebook group recently was asking about zero waste laundry detergent with a long-lasting fragrance as she said she was sick of her laundry smelling of “wet clothes”, and a lot of people recommended Zero Co. I actually really like the Zero Co laundry liquid for washing my for towels and linen, particularly when it’s going in the cupboard.

I also found that the strong fragrance of the bodywash and handwash means I use a lot less, which makes the products go further.

But if strong-scented cleaning and personal care products are not your thing, this will be a dealbreaker.

(I wonder in the future if they will launch an unscented range, but for now there isn’t one.)

Could Zero Co products be for you?

As I said at the start, there’s no one zero waste product or idea that works for everybody.

Zero Co probably won’t work for you if:

  • You already buy all your personal and cleaning products at the bulk store, and you’re happy with them;
  • You DIY all of your own personal and cleaning products;
  • You dislike strong fragrances;
  • You live outside Australia (so far they only ship within Australia, but they are looking at overseas options).

Zero Co might be something to consider if:

  • You currently buy products in single-use packaging;
  • You don’t have access to a bulk store (for example, living in regional areas);
  • You don’t have time to get to the bulk store regularly, or you’re not happy with the products on offer at the bulk store;
  • You like the idea of a one-stop shop for all your products;
  • You want to support an Australian start-up on a mission;
  • You like strongly fragranced products.

(If you have any questions, their FAQ page is probably one of the most thorough I’ve ever come across. So be sure to have a read.)

If you’d like to try their products, Zero Co have very kindly offered a discount to my readers. Use the code TREADING10 which will give you $10 off all products (new customers only, one use per customer, minimum purchase $80. Don’t forget you can always go halves with friends or family if you don’t need quite this much, and don’t want to stockpile!).

Visit the Zero Co website here.

How to start a Grow Free Cart (+ share surplus produce with your community)

A Grow Free cart is simply a cart (or a stand, or a table – any surface really) where home-grown produce, preserves, seeds and seedlings are placed and made available to anyone in the community. It’s the ultimate answer to “how can I share my surplus with my neighbours”, or on a more basics level, “what do I do with my courgette/zucchini glut?”

It’s one of a number of awesome neighbourhood community initiatives popping up all over the world. You’ve probably heard of the Little Free Library movement , which is the world’s largest book sharing movement. Books are placed in little free libraries all across the globe, and people are free to take them, and/or add new books.

The Grow Free movement is the fresh-fruit-and-vegetables version of the Little Free Library.

There’s also Little Free Pantries, which are the dry goods/long-life groceries version, and Community Fridges – sometimes called Solidarity Fridges or Freedges depending on where you are in the world.

All three movements help reduce food waste through sharing, and make good food more accessible to those who need it.

Being a vegetable grower, a Grow Free cart seemed like the best fit for me, with a suitable space on my front verge. A fridge requires power, which wouldn’t be easy for me to set up on the verge. There’s already a Community Pantry two streets away from me, so no need for another so close – plus a local church two streets away in the other direction runs a food bank that I make regular donations to (one of my 2021 resolutions).

You don’t have to be a vegetable grower to start one, of course, but it helps knowing that every week I will have things to put on the cart.

I’ll talk you through the steps to get started. If you’re interested in starting a pantry or fridge instead there will be some differences to your setup, but the process will be pretty similar.

How to establish a successful Grow Free cart, in steps

Setting up a Grow Free Cart: what you need

The only thing you really need is a surface on which to place things, so any table or shelving will do. A lot of cart stewards (as people who have carts are called) use baby change tables, because they are a great size, have multiple shelves, tend to be on wheels for easy moving, and have sides to stop babies (and lemons!) rolling off the edge.

Some people go further and rig up a roof for their cart, to protect from the sun and rain, and even paint their carts in bright fun colours. This is the best one I’ve ever seen (in a neighbouring suburb, and how I first heard about Grow Free)…

I’m positioning my cart under a tree, where it has shade, and the one weekend there was a downpour I relocated to underneath my garage door where it was protected from the rain.

I purchased a wooden baby change table second-hand for $15. I spent a long time trying to find a free one, but in the end I decided to pay for one that was exactly what I wanted. Two shelves as well as the top, and unpainted wood, on wheels.

I’ve got a few different baskets that I picked up on the Buy Nothing website. I could use cardboard boxes, but I tend not to have them lying around.

I also got a whiteboard from Buy Nothing that I’ve use to make a sign, and I wrote on a piece of scrap wood for a second sign.

Other people use Eskies/cooler boxes to store more heat sensitive items. I don’t, but I would use a repurposed polystyrene box that chilled products often get delivered in, or track down an unwanted cooler box on Buy Nothing.

My total cost: $15.

Choose your opening hours.

Unlike little free pantries and community fridges, most carts have opening hours. This is because the produce is out in the open, exposed to the elements, and often quick-to-perish. Some are run by community centres, and so open Monday-Friday 9am – 5pm. Others (like mine) are run by people outside their homes. I decided to open my cart at weekends, for now.

It goes out on Saturday morning, and stays out until Sunday evening. Then it’s wheeled back inside until the following weekend.

Finding produce for the cart and people to share with.

Of course, for a successful cart you need fruits and vegetables! Seedlings, seeds and homemade produce are also permitted. My garden has a few things growing, and I chatted to my neighbour with a lemon tree beforehand to get some lemons.

But the best way to find surplus fruits and vegetables is to tell others what you’re doing! I posted to the Buy Nothing group and a local Grow Swap Share group (both on Facebook) in advance of the first outing to let people know what I was doing.

There’s also a directory on the Grow Free website which lists all the carts across the world. I emailed them as soon as I was ready, and added my cart. There’s a local Grow Free Western Australia facebook group too, which I use, but without a doubt my other community pages draw the most people.

(I chose to register my cart with Grow Free because I love the movement and what it stands for. Obviously I can give away vegetables to my neighbours with or without official permission of Grow Free, so there is no requirement to ‘join’, but there’s value in being part of a collection of like-minded people like this and helping spread the word. On their website, Grow Free have some great resources, downloadable flyers, a logo etc and it’s helpful to be able to refer new visitors interested in learning more here.)

Start before it’s perfect.

I took way too long to start my cart once I decided this I what I wanted to do. (Like, twelve months too long.) I was worried about finding the right cart. About whether I’d have enough stuff. That I’d end up with too much stuff and create food waste when I was trying to reduce it. That no-one would come. That everyone would come! That it wouldn’t look inviting.

In the end, I just decided that I had to start. Best decision I made. Sure my cart isn’t beautiful or overflowing, but it’s growing each week and in time it will get to a place where I’m happy with it.

Promote, promote, promote.

For a long time before I started my own cart, I followed along on the Grow Free Western Australia Facebook page. And I noticed that the best carts were the ones that posted each week, saying they were open and sharing their offerings. And so I’ve done the same, and it’s been the best thing for getting people to the cart.

Even though it’s officially on the list as ‘open’ at the weekend, people need reminding. And mentioning what is on the cart also helps with visitors. (Tell people there are passionfruit, lemons and fresh figs and they are there!)

So every Saturday morning, once it’s out, I take a picture of the cart and post to the Buy Nothing group, Grow Free Western Australia group and sometimes the Grow Swap Share group, reminding people that the cart is ready for business and telling them what’s available.

Then on Sunday, I edit the post with an update as usually there’s a heap of different things by then. And people can message to check if stuff is still available before they swing by.

Posting every weekend is a bit tedious and part of me can’t be bothered, but I know it’s the single thing that gets people coming, so I grit my teeth and do it.

Dealing with surplus stuff.

At the end of the weekend, there’s usually a few bits and pieces left. Some things can be popped in my fridge until next week (fresh chillies and lemons will last a week). I usually let my immediate neighbours know if there’s anything left so they can come and take it. I haven’t needed to yet, but I can always post to Buy Nothing if there’s too much for me to use.

Setting yourself (as well as your cart) up for success.

Stewarding a cart isn’t a lot of work, but it isn’t no work, either. I have to put it out each weekend, set it up (which means raiding the garden beforehand for things to share), post about it, and then pack it all away at the end of the day – and then repeat the next day.

I started mine in the hottest month of the year, which meant I had to check back often to top things up (rather than just putting out everything at the start of the day and being done with it).

If this sounds like too much work for you, a Little Free Pantry might be a better often, as they are much more ‘set and forget’.

If you decide to set up a cart, consistency is important for success. I’ve committed to weekends, and so I’m making sure that the cart goes out and that I post about it, every weekend. That way people know to drop things off, they know to come and take what they need. And I can decide if it’s too much work, or if I’d like to do more.

There’s no reason why a cart couldn’t be seasonal (from May – September only, for example) or even just once a month.

(Originally I’d thought about doing a midweek day too, but having been going for about 6 weeks now, I’ve found the weekend is more than enough for me.)

I don’t specifically commit to a time, so I don’t have to drag myself out of bed in order to meet a deadline – I just post when it’s ready. That works better for me.

Why set up a Grow Free cart in your neighbourhood?

Really, the answer is, why not?

It’s a great way to share excess produce with neighbours, meet new people, connect with our local community, reduce food waste, and feel good about taking some kind of positive action in a stressful world.

Now I’d love to hear from you! Have you heard of Little Free Pantries, Grow Free carts or Solidarity fridges before? Is there one in your area? Have you set one up, or are you thinking of doing so? Any questions about getting started? Anything else to add? Please share your thought in the comments below!

5 ways the zero waste / plastic-free conversation is changing in 2021

How we think and feel about and take action with zero waste and plastic-free living has certainly changed over the years, and 2020 was no exception. But despite all the change and uncertainty and distractions of the last 12 months, I do think that the zero waste and plastic-free movements are here to stay – they are just going to look a little different in 2021.

When I started my own ‘less waste’ journey back in 2012, there were very few people talking and writing about reducing plastic or living zero waste, Instagram was barely a platform back then, and #zerowaste was definitely not a hashtag. (In fact, were hashtags even a thing in those days?)

Since then both the plastic-free and in particular the zero waste movements have grown so much. Keeping your annual waste in a jam jar had its moment (although that ‘trend’ has long since passed – and I think that’s a good thing), journalists and magazines began to feature stories about people reducing their waste, blogs and social media channels on the topic exploded, and mainstream TV programmes even began talking about the issues and solutions.

Awareness has exploded – is there anyone who hasn’t seen the video of the turtle with the straw in its nose, or the skeleton of a bird whose stomach was filled with plastic?

But then capitalism caught up. The hashtag #zerowaste became a marketing term to sell things, and businesses lined up to sell plastic-free products and invent reusables that probably didn’t actually need inventing.

At times, it felt less like a movement to reduce waste and more like a movement to own photogenic items and share them on social media.

And then there was Covid-19. Bulk stores closed or were forced to pre-package their items, reusables were discouraged or outright banned, legislation such as bag bans were reversed, and single-use plastic (takeaway packaging, face masks) seemed to be taking off again.

And on top of that, all the chaos and uncertainty and stress made it a lot harder to keep up with sustainable habits and definitely harder to embrace new ones.

If there was a year that was difficult to be zero waste or plastic-free, it was 2020.

Not to mention, there are plenty of other issues facing our society. Waste is like an on-ramp to understanding all of the other things we could be doing. For some people who started out interested in zero waste or plastic-free living, this has meant moving to talking about climate change, challenging corporate culture, pivoting to focus on social and environmental justice, embracing activism or working in other areas.

As our understanding of zero waste and the wider issues broadens, we evolve.

Once we’ve embraced change in our own life, it’s only natural to start looking at what else we can do and where we can invest our energy (if we have any to spare). Sometimes our priorities and focus shifts away from plastic-free and zero waste, but even where they don’t, the conversations around these topics change.

They have to, if we are to continue making progress.

As I said at the start, I don’t think the zero waste or plastic-free movements are going away. But I do think they are changing. Here are my five predictions for 2021.

1. Less talk about zero waste/plastic-free swaps.

Back in 2012, barely anyone had heard of a bamboo toothbrush and plenty of reusables were yet to be invented. Fast-forward to 2021 and businesses are falling over themselves to sell us more ‘sustainable’ stuff, including plenty of things that we never even knew we needed (spoiler alert: most of the time, we don’t).

That’s not to say swaps aren’t a valuable part of living with less waste. They are most definitely useful, and the right ones (what’s ‘right’ of course, if different for everybody, but it generally means things that actually get used, and often) can really help us reduce our waste (and carbon) footprint.

It’s just that there’s so much less need to talk about them now – in part because everybody already has been talking about them for several years. They will always be a part of the conversation, but they’ll no longer be the centre of attention.

In 2021 it’s time for the focus to move away from the things we can buy, and shift to the things we can do.

2. More focus on community and acting local.

We might want to change the world, but in 2021 more than ever, there’s a focus on ‘think global, act local’.

Maybe that’s because most of us can’t travel anywhere. Maybe it’s because being forced to stay at home for the majority of 2020 has made us realise how important it is to have good neighbours, stronger local connections and a resilient community.

Maybe it’s because it’s much easier for us to have a positive impact on our local community through our actions than it is to ‘change the world’.

Whatever our reasons, good community connections are an important (if underrated part) of low waste living. From joining community gardens to neighbourhood network groups to gifting economies like Buy Nothing, and from donating to the local food bank to picking up litter to supporting on-the-ground groups doing good work where we live, there are so many ways we can get involved and make a difference.

We’ll definitely be having a lot more conversations about this in 2021.

3. More diversity in the voices talking about the issues and sharing of perspectives.

For a long time the zero waste movement was dominated by white women (in terms of media coverage and influence). And this isn’t to say anything negative about those voices in themselves – only that there was a extreme lack of diversity (and therefore a lack of differing perspectives, lived experiences and knowledge) in the movement.

And all good movements need diversity and representation in order to thrive.

This began changing significantly in 2020 after the death of George Floyd and the subsequent Black Lives Matter movement when both individuals and businesses started paying attention to this lack of diversity, and doing more to amplify other voices.

(It’s not that non-white or non-female voices didn’t exist, only they weren’t being given the same platforms and opportunities to speak out.)

In 2021 there will be a lot more inclusiveness in the zero waste and plastic-free movements, with different voices being heard and non-white people participating fully in – and leading – the conversations. And they will be much better conversations because of it.

If you notice that the people you’re following and listening to only fit a single demographic, 2021 is the time to diversify and add some new perspectives.

4. More greenwashing.

The downside of more people becoming interested in sustainability, low waste living and climate action is that companies are increasingly keen to be seen to be doing the right thing. (And no, being ‘seen’ to do the right thing is not the same as actually doing the right thing.)

Expect plenty more greenwashing in 2021.

Greenwashing includes companies printing misleading claims on their products, using terms that have no clear and defined meaning (like ‘eco-friendly’ or biodegradable – here’s a guide to what biodegradable and compostable actually mean) or even printing green leaves and recycling symbols all over their packaging so we think they are environmentally responsible.

Greenwashing means companies telling us, the user, that we need to ‘recycle our products responsibly’ when they do not pay for or support infrastructure to make it possible to recycle these materials (theoretically recyclable is not the same as a actually recycled). Companies trying to shift the responsibility to us when it is their design choice to create single-use items and waste is greenwashing at its finest.

Greenwashing also means virtue signalling by companies – the practice of publicly declaring their moral and ethical commitments and concern for people and planet, but they are only surface deep. Scratch further and there is little meaningful action to support these claims.

In short, these businesses are built on unjust and exploitative systems that no amount of tokenism will fix.

An example might be a billionaire-owned clothing company producing billions of fast fashion items every year intended to be worn once or maybe twice, made by people who do not receive a fair wage, and sold in stores by people being paid a minimal wage, with the whole business model built on the idea of shoppers consuming more and more of their products – and then saying that they will help us recycle, which does nothing to stem the flow of clothing into an already saturated market.

(H&M, I’m looking at you. You might not be the only one, but you virtue signal the loudest.)

In 2021 we are going to see a lot more greenwashing, but we are also going to get a lot better at spotting it, and we will see a lot more people calling these practices out.

5. More individual activism, talking about the system failures and trying to hold companies to account.

The more we learn about plastic and waste, the more we realise that our individual swaps and habits will only take us so far. Now I’m the first person to tell you that individual actions matter , but if we want to bring about change we also need to change the systems that cause the problems.

In short, we need both.

It’s not possible for everyone to do both. But there are people that are fossicking through bins and calling out companies and drawing attention to corporations destroying stock or supermarkets binning food rather than donating it, and it is important that we learn these truths and amplify this work.

Big corporations tend to want us as individuals to think that it is solely on our shoulders to reduce our footprints and stop climate change. It’s not. With a simple change in policy these big brands could make a huge difference – but they won’t until the pressure mounts.

In 2021 there will be increasing calls for companies to be held to account for their actions.

So yes, the zero waste and plastic-free movements are changing, and the conversations are shifting.

And (greenwashing aside), this can only be a good thing.

Now I’d love to hear from you! How have you noticed the zero waste and plastic-free movement and conversations shifting over the past twelve months? What are your predictions for 2021? What would you like to see more (and less) of? Anything else you’d like to add? Please share your thoughts in the comments below!

5 simple (and free) things you can do to have a more sustainable 2021

2020, I think we can all agree, has been a year unlike no other. The best-laid plans (no… wait… all the plans) went out of the window, and for many of us it was tumultuous and unsettling and a bit (or a lot) of a struggle. But if you’re reading this, you survived the year that was (hurrah!), and maybe – just maybe – you’re starting to think about the new year ahead, and making plans.

I think the New Year is always a great time for a reset, even if most of us are not making big, bold plans for next year. (If you are, go you! But I’m sitting the big bold plans out for next year. I’m tiptoeing into the new year, in fact.)

Anyways, I think a lot of sustainable habits went out of the window along with those plans in 2020, and I think a lot of us want to at least try to pick a few of them back up again. Honestly, there are probably a million and one great habits that we could adopt for 2021.

But to list a million and one great ideas would be completely overwhelming.

Instead, I spent some time thinking about which habits I’ve adopted over the past few years that have had a big impact in reducing my waste and living more sustainably, have been relatively easy to start and continue to do, and have been free.

If we are going to ease into the new year gently, we don’t need an overwhelming to-do list. We just need a few simple, easy and effective ideas to get started. Here are 5 of my favourite simple (and free) things that you can do, starting today, to have a more sustainable 2021.

Carry a KeepCup with you.

A KeepCup (but you can choose another branded or non-branded reusable travel cup, or even a sturdy jam jar with a silicone band or a few elastic bands around it), is something I recommend to carry in your bag, bike rack or glove box. It is probably the most useful thing in mine.

And I rarely get a takeaway coffee.

Obviously they are great for takeaway coffee (or tea, or other hot drinks). They can be used to dine-in if the place you’re drinking at only has disposables. They also work as a water glass, and to hold food scraps such as apple cores or banana peels that you want to take home and compost. They can be used as a container when bringing a snack from home, or buying small bakery items, or ice-cream, or when you didn’t bring enough BYO containers to the bulk store. And, you can pack a surprising amount of leftovers in them if you eat out and over-order.

In short, they are practical and useful – and easy enough to carry around.

And I think that carrying around reusables (and using them, obviously) is important for shifting the way that society sees disposables. We need to normalise reducing waste if we want more people to do the same.

If we can change the culture, then we are on the way to shifting policy.

These days, there are so many reusable cups about, you probably don’t need to buy one. (Reusables are almost the new disposables, it seems…) Ask friends and family if they have spares, look on giveaway sites, see if there are any abandoned ones at work.

Or you can buy one, if you really want to. But you don’t have to.

(You’ll often find them in second-hand and charity shops, too.)

Whether you rescue or buy, it can be helpful to think about what would be the most useful for you, as there are plenty of different options. And the best reusable is the one you actually use, so choose one that meets your needs.

Glass is more breakable than plastic or stainless steel, but easy to clean and doesn’t absorb flavours.

Some cups are fully leakproof, others leak-resistant, and others not leakproof at all.

You can choose a tall cup, a small cup, a collapsible cup that fits in your pocket, a cup that fits in the drink holder in your car or on your bicycle. Or a jam jar. Whatever it is that will be most practical for you.

The first ‘swap’ I made when I went plastic-free back in 2012 was getting a (plastic) KeepCup. I switched to a glass one when they were launched in 2014, and I still have that same one now. Whilst there are plenty of reusables you can carry around with you (cutlery, a napkin, reusable shopping and produce bags, a water bottle), the KeepCup remains one of my favourite zero waste swaps, ever.

If you switch to one reusable, start here.

Stop throwing away food scraps.

Food waste makes up 40 per cent of the average household bin in the UK, USA and Australia. Stop throwing away food scraps and you’ll reduce your waste by almost half, and you’ll be able to turn those scraps, which are actually nutrients, into compost, to go back into the soil.

And you’ll reduce your carbon emissions, because food waste in landfill creates methane – a more potent greenhouse gas than carbon dioxide.

Plus, you’ll no longer have a stinky kitchen bin. Wins all round!

Finding alternatives for your food scraps is not as hard as you think. There are plenty of options.

You might be lucky enough to have a council food scraps collection service (it’s sometimes called FO or FOGO – FO means food organics and GO means garden organics). If you have this option, make sure you’re using it to its full potential. Check what’s accepted and make sure everything that can go in this bin is going in this bin.

If you don’t have this service, there are a few ways you can process your food scraps at home.

You can set up a compost bin. There are two main options – the Dalek-style in-ground bins, that have an open base that you dig into the ground; or the rotary bins that sit on a frame and are great for patios. Sizes vary so you can pick one for a small space or a large family.

Composting is easy and low fuss – if you’re new to composting, this composting guide has more details on how to get started.

You could establish a worm farm. Worm farms can be kept indoors or outdoors: an indoor one is great if you live in a cold climate, as worms will die if they freeze. They are also excellent for apartments. The worms eat your food scraps and make an amazing nutrient rich product called ‘worm castings’ that is fantastic for gardens.

They take a little (but not much) more effort than a compost bin to maintain – mainly because you have to keep the worms alive. Which means feeding occasionally, and keeping them out of extreme temperatures.

Worm farms come in a variety of shapes and sizes: from plastic ‘worm cafes’ to the large capacity bin-shaped ‘Hungry Bin’ to ceramic and wooden designs (I’ve only seen these available in Europe). And there are in-ground versions too, where a tube drilled with holes is dug directly into the ground or a garden bed.

And there’s the option to DIY – in ground worm farms can be made out of old PVC tube, and worm farm ‘cafes’ can be made using two old polystyrene boxes.

You could set up a bokashi system. These are slightly different from composting and worm farming in that they ferment the food scraps rather than breaking them down. The scraps are placed in a sealed bucket with a tap, and a bokashi bran inoculated with microbes is sprinkled on top.

Fill, sprinkle, fill, sprinkle, until the bucket is full.

Eventually the bokashi waste will need to be buried or composted. Some people add to a compost bin, others add to a pot, top with soil and plant it out.

Bokashi systems are popular with apartment dwellers. They don’t smell, and once full the buckets can be stored for months until a place for burying is found. Plus they are a great way to process meat and fish scraps, cooked food and other items not recommended for compost bins.

If you’d like to know more about bokashi systems, this post explains the ‘what’, the ‘why’ and the ‘how’.

And finally, if you really like the idea of not throwing away your food scraps, but you’re not in a place to start composting or setting up a worm farm just yet, you can piggyback off of other people’s food waste systems. For free.

Simply find someone or somewhere convenient to you (maybe a school, or a community garden, or a cafe, or a neighbour), and drop your food scraps to them. Finding them isn’t that hard, either – check out the resources sharewaste.com or makesoil.org.

Download (and start using) the OLIO app

Still on the subject of food waste, but now we are not talking food scraps, we are talking edible food – food that isn’t wanted. Food we bought and didn’t like the taste of, food we bought and then plans changed, food that stores or cafes produced and couldn’t sell, that sort of thing. Well, OLIO is the app that allows people (and businesses) to connect food that isn’t wanted with people that want it. For free.

The OLIO app is free, the food is free. There is no catch, just food to be shared and people who want to help. OLIO has been around in the UK since 2015, and now has over 2 million users in more than 46 countries. Best of all, the app has helped save almost 10 million portions of food since it started.

In fact, because it has been so successful, OLIO has recently expanded into non-food items too.

You can read more about OLIO via their website www.olioex.com, and the app is available on Apple and Android.

Buy less stuff from billionaires (and their companies)

Billionaires really don’t need any more money, and they definitely don’t need their coffers lined further by us. I don’t believe anyone becomes a billionaire ethically and sustainably – but even if you did, hoarding all of that wealth is unethical.

(If you have $999 million dollars, then you are not a billionaire. So we are talking about people who have upwards of this.)

I can’t imagine what you can possibly need all that money for. The biggest houses, private jets, buying up entire islands – surely that’s small change when you’re a billionaire?

Oh, and for context: if you worked every single day, making $5,000 a day, from the year 1500 until the year 2020, you would still not be a billionaire. You’d have to work for 548 years, not spending a penny of what you earned, and earning $5000 a day, every day, to be a billionaire.

And yet billionaires own companies like Amazon and H & M, companies which became notorious during Covid-19 for not protecting their workers (who mostly earn minimum wage – or less), trying to avoid paying suppliers and rent, all in order to maximise profits for themselves and shareholders.

This type of business (and wealth hoarding) only benefits the few.

It’s often argued that poor people and those on tight budgets need to shop at these types of stores, where prices are low, in order to survive. But let’s be totally clear – people on tight budgets shopping for essentials do not create multi-million dollar businesses and billionaires. That comes from the middle and upper classes, and people buying more than they need.

Boycotting billionaire-owned businesses might not be an option for you, and that’s okay. But wherever possible, try to shop at these businesses less. Perhaps by choosing to buy nothing, make do, fix what you have, repurpose something else, borrow something rather than buy it, or shopping second-hand.

Or perhaps by choosing to support a small business or independent retailer instead.

When things are cheap, often the true costs are externalised. We (and definitely not the company) don’t pay for them. Perhaps the resources were taken from land that is being degraded or exploited for profit, perhaps the person who made the item didn’t get paid a fair wage, perhaps the employee who sold or packed the item doesn’t have fair employment conditions or access to healthcare.

We often hear the phrase “when we spend money, we vote with our dollars about the kind of world we want to live in”.

Do we really want to live in a world where a few billionaires hoard wealth at the expense of millions of others?

Join your local Buy Nothing group

Whether you’d like to buy less from billionaires, buy less generally or simply help keep resources in use for longer (and therefore reduce waste), the Buy Nothing project is going to help you – in more ways than you can imagine. It’s a network of hyper-local communities engaging in the true gift economy: giving, sharing, borrowing, lending and placing unwanted and unused items back in circulation for use by others.

The groups operate on Facebook. You can only join one group – the one where you live – and what this means is everyone is close by, so it’s easy to collect an old unwanted table, request a cup of sugar, or ask to borrow some glasses for a party, or a lawnmower, or whatever you need to use (but don’t really need to buy).

The great thing about the group is that generosity breeds generosity. People love to give, people love to receive useful things, and everyone loves to save stuff from landfill.

It also means you get to know your neighbours, and build connections.

My Buy Nothing group is the first place I go if I need something that is the kind of thing someone else might have lying around. It’s the first place I go if I’m wanting to pass on something I no longer need. It makes you realise just how much stuff is already in the world, and how willing others are to share it.

It’s hard to articulate just how great the Buy Nothing project is. If you use Facebook, I’d recommend joining your local Buy Nothing group. And if there is no local Buy Nothing group near you, you can start your own.

The year that has gone has definitely made some sustainable habits harder to keep up with, whether it’s because laws have been changed and legislation brought in, businesses have shifted policy, or life just became too hectic and some things just needed to be dropped.

Whilst we can’t just forget about 2020, and a new year doesn’t magic away all the chaos, there is the chance to reset, even just a little. Hopefully these ideas make your 2021 not only a little more sustainable, but easier and more enjoyable for you too.

Now I’d love to hear from you! Are you feeling ready to start getting back on track in 2021? Or are you sitting things out a little longer? Are you going big, or keeping things small? What’s the first thing you want to tackle? Any other thoughts? Please share your ideas in the comments below!

Where to shop online for sustainable gifts that isn’t Amazon

Someone on my local zero waste Facebook group recently asked the question, “what are some good zero waste stocking fillers?” and my favourite response was this one: “air”.

When it comes to living zero waste, the less stuff we buy the better.

I’m all for cancelling Christmas altogether, in fact.

But we all like to celebrate Christmas in different ways, and if gifts is your thing, I have some ideas – not on what to buy, but on where to buy it.

If I can’t persuade you to cancel Christmas altogether, then perhaps I can persuade you to spend more of your money with independent small businesses, and less of your money with global mega-corporations, and especially with Amazon.

What’s wrong with Amazon?

Yes it’s cheap, and yes it’s convenient – but we all know that most things that are cheap and convenient are causing issues elsewhere. And that’s definitely the case with Amazon, and its founder, Jeff Bezos.

Bezos is a billionaire, worth around $150 billion US dollars. That’s a lot of money. It’s almost too much money to fathom.

To paraphrase a popular tweet: If you worked every single day, making $5,000 a day, from the year 1500 until the year 2020, you would still not be a billionaire. You’d have to work for 548 years (and not spend a penny of what you earned).

To have as much money as Jeff Bezos has, you’d need to earn $5,000 a day, every single day, for about 77,000 years. (Jeff earns about $150,000 a minute.)

No-one becomes a billionaire ethically and sustainably. And Amazon is notorious for its exploitative practices: from not paying tax, to underpaying workers, to exploiting workers, to destroying small businesses.

(If you’d like to know more, and I hope that you do! – there are two great articles that I recommend you read.

Bezos the billionaire hero? Nope. A really good explanation of what being a billionaire actually means (in the context of greenwashing).

The Ethical Issues with Amazon. A well researched piece with links detailing many of Amazon’s wrongdoings.

Hopefully you’ll give them both a read, but if not, my message is this: this Christmas, if you’re buying gifts, try to give more of your money to business owners that aren’t already billionaires, and are working hard to operate ethically and sustainably.

This post contains some affiliate links. This means if you click a link and choose to make a purchase, I may receive a small commission at no extra cost to you.

Where to buy ethical Christmas gifts online that isn’t Amazon

Books

So many people tell me that they don’t buy books from Amazon (because boycott), they buy from Book Depository – which is actually (sigh) owned by Amazon. As is Abe Books.

Here are some Amazon-free alternatives.

Bookshop.org. An online US bookstore with a mission to financially support local, independent bookstores. You can choose for the profit from your order to go to a bookstore of your choice, or added to an earnings pool to be distributed among independent bookstores. B-Corp certified. UK Bookshop just launched in 2020.

Booktopia. Australia’s biggest locally owned online bookstore, and one of Amazon’s biggest (Australian) competitors.

Chapters Indigo. Canada’s biggest online bookstore.

Dymocks. Australian bookstore chain. Many Dymocks stores are franchises. One of the better-than-Amazon-but-not-the best-choice options.

Hive. Online UK store connected (and giving a cut to) to hundreds of independent bookshops across the UK, by giving them a chance to sell online through Hive.

Indiebound. Launched by the American Booksellers Association, this is a US site for independent bookstores.

Rabble Books & Games. My local independent bookstore (Perth, Australia) that has an amazing range of books. Champions Indigenous writers and illustrators, LGBTQIA+ fiction, small publishers, and diversity. Made the international news when they announced they were going to remove JK Rowling’s books from the shelves to create a safer space (you can still order them in – profits donated to Trans Folk WA) after outrage from the trans community over the content of her latest novel and other transphobic comments.

Readings. Independent bookstore in Melbourne, Australia which also sells books online. Won Australian Book Retailer of the Year 2020.

Waterstones. Big UK bookstore chain. Owned by a hedge fund so not the most independent and ethical option, but a better choice than Amazon.

Wordery. Has a similar model to Book Depository, with free delivery worldwide, only it isn’t owned by Amazon. A great alternative if you need (free) worldwide shipping.

Zero waste and plastic-free reusables

There are so many online stores selling zero waste alternatives and plastic-free swaps, that it’s possible to find everything you need (and plenty of stuff that you probably don’t!) without using Amazon. These are stores I’ve used, or that come recommended by my readers.

To make it easier, I’ve divided into UK, USA and Australian sites.

Australia:

Biome. One of the best Australian online eco stores (and six physical stores, most in Brisbane), founded in 2003. B-Corp certified business.

Flora & Fauna. 100% vegan, ethical and cruelty-free online store. B-Corp certified.

Nourished Life. Online store selling mainly organic, natural skincare and beauty products. There is a lot of plastic packaging to sift through, but they do have a good range of zero waste products.

Seed & Sprout. An online eco store selling beautiful own-branded zero waste and plastic-free products including reusables, cleaning and skincare products.

Spiral Garden. Natural, ethical and sustainable products (and gardening supplies) from this Tasmanian-based store. Lots of unique items.

Urban Revolution (my local Perth-based store). Garden and zero-waste store with a constantly updated range of items.

Velvety. An ethical marketplace featuring 100% vegan, ethical and sustainable fashion brands. A wide variety of products from sustainable clothing to jewellery, vegan leather wallets, handmade soy candles and a range of eco-friendly vegan beauty products.

Zero Store. Large range of zero waste products, with no plastic in sight. Based in Fremantle, Western Australia.

UK:

&Keep. One of the best UK online eco stores, with a fabulous range of products. (The name, &Keep, comes from the premise that if you buy quality, well made things, you only need to buy them once and you will keep them forever.) Most products are plastic-free.

A Slice of Green. One of the longest-standing online eco stores, operating since 2007. Mostly selling reusables, with a small (but excellent) range of books.

Anything but plastic. Wide range of plastic-free products including skincare.

Boobalou. An eco home store with plenty of zero waste and low waste products.

Ethical Superstore. Not just plastic-free and zero waste products (there is plenty on this site you probably don’t need) but a good one-stop shop of ethical products that isn’t Amazon, including food. Their sister store thenaturalcollection.com has more of a focus on ethical homewares.

Eqo Living. An online eco store selling mostly reusables, with some beauty products.

USA:

Life without plastic. The original plastic-free shop (beginning life in 2006). Many products are completely plastic- and silicone-free, and made entirely of metals and natural materials.

Package free shop. Founded by Lauren Singer of Trash Is For Tossers, with products divided into five categories based on values: ‘circular’, ‘compostable’, ‘organic’, ‘100 % plastic-free’ and ‘vegan’.

Tiny Yellow Bungalow. An adorable zero waste shop of hand-picked products (by the owner, Jessie) with an excellent accompanying blog.

Wild Minimalist. Online store with a great range of products.

Underwear and socks

I had to include a section on underwear because it’s the classic Christmas gift, after all – and probably one of the most useful and usable things you can gift someone (assuming you know their size).

Organic Basics. This is my favourite place to get underwear. And I love their socks. Great quality, and very comfortable. They sell a range of basics, made of organic cotton… which you might have gotten from the name.

Pact. This US brand comes highly recommended by many of my readers. A large range of basics made from organic cotton.

Very Good Bra. The only completely zero waste bra on the market. Stephanie, the founder, is so passionate about zero waste fashion, and it shows. They have just released a range of zero waste sleepwear, and also sell underwear (which I haven’t tried but I’m sure I will love just as much as I do their bra.)

These are my top three, but if you’d like more options for ethical underwear, you might find these posts useful:

A Guide to Ethical + Organic Underwear Brands

A Guide to Ethical + Organic Bras (and Bralettes)

A guide to men’s ethical + organic underwear

And slightly more niche, but still an excellent Christmas gift in my view:

Zero waste periods: the pros and cons of menstrual underwear (+ 6 brands to consider)

Other sites to consider

Etsy. A great online marketplace for finding independent artists and creators making ethical, low waste and upcycled products.

Gumtree. An online classifieds site, where you can find unwanted gifts and lightly-used products, as well as vintage items.

Who Gives A Crap. If there is one thing people need even more than underwear and socks, it’s toilet paper. I’ve given this as a 40th birthday present, and as a wedding gift (more than once). They even make limited edition Christmas toilet paper.

Christmas gifts might not be my thing, but persuading people to look for options away from Amazon and the big box stores most definitely is my thing. Spending a little more (or perhaps, spending the same, or buying a little less) means not lining the coffers of the richest man in the world, sharing the wealth by supporting independent businesses and having a more positive impact on the planet.

If you have any other ethical sites you’d like to recommend, I’d love to hear them. Happy festivities!

How to buy nothing on Black Friday

Every Black Friday, I set myself a challenge. To buy nothing. (I also like to do this challenge in the Boxing Day/January sales. I just discovered this year that Amazon has started a thing called ‘Prime’ day, and whilst I never shop at Amazon, if I did buy stuff from Amazon, I’d do this challenge on that day, too.)

When I Googled ‘Prime Day’ for the purposes of writing this, I found the following explanation: ‘an annual deal event exclusively for Prime members, delivering two days of special savings on tons of items.

‘Special savings on tons of items.’

‘Tons of items.’

Shudder.

If you’ve been reading what I write for more than about five minutes you’ll know that I’m not a fan of stuff. Mostly because I’m not a fan of waste, and 99% of everything we buy becomes waste within 6 months of purchase (according to the Story of Stuff, by Annie Leonard).

Stuff uses resources to make, energy to manufacture, fuel to transport and creates carbon emissions at every step of the journey – including the rubbish truck that eventually takes it from the kerb to ‘away’.

That’s not to say that I never buy anything. Of course I do! Some stuff is necessary. Some stuff is not necessary, but we (I?!) buy it anyway.

In my mind, one of the most effective skills to have when it comes to sustainable living, is being able to distinguish between ‘need’ and ‘want’ and resist the constant call of advertising.

And Black Friday is the day (well, one of them!) when I particularly like to test my skills, and resist the siren call of ‘stuff’. Which is the same day that marketers are doing everything in their power to seduce us to buy.

Black Friday, the day after US Thanksgiving, actually has another name – and one that I much prefer. Buy Nothing Day. It’s an international day of protest against consumerism, and it began in Canada in 1992.

And so on this day that is a recognised day of protest against consumerism, and on a day when we are being sold to harder than ever, I pledge to buy nothing.

And if you’d like to join me in buying nothing this Buy Nothing day, I thought I’d help you prepare. Because unless you have a will of steel (and if you do, hats off to you!), you’ll likely find it a little more challenging than you expected.

What Buy Nothing day is and what it isn’t

Buy Nothing day is protesting consumerism, a social and economic order that ‘encourages the acquisition of goods and services in ever-increasing amounts.’

That’s not to say you’re subscribing to the idea of never buying anything ever again. It’s about standing up to the marketers, not filling your house with more stuff that in reality you don’t actually need and it’s strengthening your resolve to resist the urge to buy stuff on a particular day only.

And if you do genuinely need something, all you need to do is wait until Buy Nothing day is over (which is the following day – but I’d encourage you to wait a full 30 days if you can) before searching and making a purchase.

I know you think you’ll get a better deal on Black Friday, but so many retailers extend their sales to the weekend, and then have Cyber Monday offers, and then do pre-Christmas sales, Boxing Day sales, New Year sales, discontinued sales, fire sales…

You get the picture.

If you need something, you will undoubtedly be able to get a great offer another time.

And if you’ve been waiting all year with your eye on a particular product that you need and hoping for it to reach a price that you can finally afford, and Black Friday is that day, then there’s no need to feel bad about making that purchase. This post (and Buy Nothing day) is not about that.

This is about protesting consumerism, and avoiding going to the shops or browsing online to look for stuff you might like and will probably find useful and buying it all in the name of a ‘bargain’. It’s about not buying stuff that it hadn’t even crossed your mind to buy the previous day.

Buying an essential item that you’ve been looking out for and genuinely need and couldn’t afford any other time is not the same thing at all.

Am I committing to buying absolutely nothing on Buy Nothing day?

That of course, is up to you, but I like to buy nothing at all – even groceries – on Buy Nothing day. Going to the store or a shopping centre or even going online is bound to tempt me to buy stuff I didn’t need.

And so I’d suggest making sure the pantry is stocked, the car is filled with petrol, you have postage stamps, you have laundry powder, and there are emergency snacks in the cupboard (or whatever it is that you might need) in the few days before, so there is no need to head to the shops.

If that’s not going to work for you, have a think about what you might need to buy (you might only get the opportunity to grocery shop on Fridays, for example, or you might be waiting for Thursday payday before you top up the tank with petrol) – and stick to that list.

And of course, if there’s a genuine emergency – you need medicine, or your hot water boiler explodes – of course you can buy these things.

Remember, it’s about protesting consumerism.

How to prepare for Buy Nothing day

Every* single brand you’ve ever shown even the slightest bit of interest in is going to have some kind of offer, and they are going to do their best to make sure you see it – TV adverts, billboards, shop windows, radio, social media feeds, email newsletters, sponsored posts, etc.

(*Actually this isn’t entirely true. Forward-thinking brands are recognising the negative impacts that Black Friday has, and are choosing to opt out themselves, by closing their stores on this day, or pledging to plant trees or donate proceeds they do make – such as via their websites – to charities on this day. It’s sometimes called Black(out) Friday, or Green Friday. But for the most part, brands are still on the let’s-sell-people-more-stuff bandwagon.)

The less adverts you see, the less you’ll want to buy stuff. It is amazing how often a ‘great deal’ makes you consider buying something that just wasn’t on your radar before.

How to reduce your exposure to advertisements, starting now (because most brands are advertising already – getting us warmed up and ready to buy):

  • Avoid the shopping centres as much as possible;
  • Unsubscribe from retail mailing lists (I’d recommend doing this forever, but even if you unsubscribe until after Christmas, you’ll save yourself a lot of temptation);
  • Unfollow those companies on social media that just sell, sell, sell… or at the very least, mute them;
  • Install an ad blocker on your computer or phone to stop advertisements following you around as you browse the web – I use AdBlock Plus which is free to download;
  • Make a plan to do something away from screens on Buy Nothing day.

With sponsored ads appearing everywhere (even in email inboxes) the best way to avoid temptation is to be offline.

Make a plan to do something else on Black Friday – a hike, an outdoor picnic with friends or family, or a swim in the ocean. Or you could read a (borrowed) book, spend the day doing crafts, or start (or finish!) a DIY project.

Fill the time you could be spending browsing the internet with something else.

Resisting temptation on Black Friday

But what if I see an amazing deal on something I’ve been wanting forever?

You might do. You probably will do. It’s very hard to buy nothing on Buy Nothing day. I’ve been doing this for years, and whilst I’m pretty good – I’ve practiced – at not buying stuff, last year I was bombarded with emails and advertisements from software companies and website plugins and other tools I use for my business.

I wasn’t expecting it, the deals were great – and of course I was tempted. I spent the day agonising over whether I should make a purchase, before deciding not to. But it was close.

(Because of course, these were the ‘best deals ever offered’ and ‘for one day only’. Scarcity is a tool marketing companies use very effectively to encourage us to buy.)

For me the goal is to avoid purchasing anything no matter how amazing the deal might be. It’s standing up to consumerism, flexing my ‘no-more-stuff’ muscle, and putting my values where my wallet is. There will be other days to buy stuff, if I really need to.

I find it helpful to ask myself: is it a ‘want’ or a ‘need’? What would happen if I didn’t make the purchase at this price on this day?

What would be the worst that would happen if I didn’t buy it? (We have to answer this based on our unique circumstances.)

I hope you’ll join me in taking part in Buy Nothing day this year. In a society where we are encouraged to shop, shop, shop and that more is good and upgrading is even better, where marketers have even hijacked sustainability and zero waste to persuade us we need to buy (their) things to be eco-friendly, it feels really good to opt-out.

To say ‘no thank you, I have enough stuff and your marketing isn’t going to work on me.’

Embrace the best deal of Black Friday and make the biggest saving you can: save 100% of your money when you buy nothing at all.

Now I’d love to hear from you! Are you a regular participant of Buy Nothing day, or is this your first time? Have you taken part in previous years? Did you succeed or did you end up buying something? Any tips for resisting the siren call of the stores? Anything else to add? Please share your thoughts in the comments below!