Exciting times…the Less is More Festival 2014 is less than two weeks away! There will be more than 23 presenters facilitating 30 unique workshops talking all things sustainable lifestyle-related. There will be drop-in sessions for hands on activities like deodorant and toothpaste making and sewing, there will be eco movie screenings, and for the first time there will be a whole day of kids activities too! It’s going to be awesome!
I haven’t had much time to blog in the last few weeks because I’ve been manically trying to prepare for the Festival. January seems to be the month when the Festival finally consumes me, and it is currently taking almost every moment of my spare time. Of course, when you try to organise a Festival in your spare time you should probably expect that might happen, but I am somewhat relieved to think that the end is sight. Planning began way back in August, so I have been preoccupied with the Festival for a long time, and I’m looking forward to being occupied by something else for a while!
I’m super excited about this year’s event, and it’s been great being able to learn from last year and build on that success. The main focus for this year has been getting the word out there, and the Festival has a beautiful shiny website, and new branding that looks fantastic. Last year our advertising material consisted of a flyer that was knocked up in an afternoon using Paint when it was realised rather too late in the show that we had nothing to advertise the Festival. It did the job admirably given the circumstances, but it’s great this year to have been able to put some thought into what I want to say and make the Festival look really appealing.
The other exciting development this year, which comes from having advertising material that is so good we want everyone to see it, is that the Earth Carers applied for and were able to get a grant from Lottery West to run some adverts for the Festival in the local newspapers. Yesterday’s paper had the first one!
In fact, it all looks so great that I’m going to take the opportunity to share some more bits and pieces!
I’m so proud of how slick the branding looks. Of course I’m proud because I want the event to look great and appeal to as many people as possible, but also because all of this was created by my super talented sister, who happens to be a graphic designer. She has done such an amazing job that I wanted to share.
So if you’re in Perth, come along on the day. The timetable is finalised and will be published any day now. And if you’re not in Perth, stay tuned and I will tell you all about it two weeks from now!